Lidl grocery store OK'd for Route 40, eventually


@VALUEZTV


Brandon Holveck,


Lidl, the German grocery store chain, recently received approval to build a store on Route 40 in Bear, but it's unclear when the company will start construction. 


New Castle County Council on Tuesday approved a plan for a nearly 30,000-square-foot store on the site previously occupied by Countryside Nursery and Garden Center near Salem Church Road. The site will also include another smaller retail store.


Lidl spokesperson Chandler Ebeier declined to offer details when asked about a timetable. He said the company still intends to open the location, in light of the coronavirus pandemic.


"We expect to have more to share early next year," Ebeier wrote in an email


Lidl, pronounced LEE-dul, opened its second Delaware location in February on Route 13 in Dover. The chain also has a store in Middletown off Route 301.


The coronavirus pandemic has increased demand at grocery stores across the country over the past two months, with dine-in restaurants closed and stay-at-home orders implemented in most states.


With heightened demand and supply chain disruptions, grocery store prices saw the highest month-to-month jump in more than 40 years in April, according to data released Tuesday by the Labor Department.


Lidl bills itself as a low-priced, high-quality alternative to traditional "cookie-cutter" grocery stores.   


Around 90 percent of Lidl's products are produced by its own private-label brands. The store's offerings are more limited than traditional grocery stores and are displayed in the boxes they were shipped in, rather than being stocked on shelves by employees. Lidl does not offer free bags or accept manufacturer's coupons.


The idea is to shave as many costs as possible and pass the savings to customers. 


The brand's top competitor, Aldi, is similarly situated as a low-cost supermarket alternative. Also from Germany, Aldi arrived in Delaware before Lidl and has five locations.


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